Want to be just a business or a Brand?
Branding is all about the impression you make. It conveys what is special about your business and it should make your business POP!
Branding is all about expressing your personality so people instantly feel they connect with you and your products.
You know what the biggest and best brands do that you need to?
They have a strategy.
They don't just wing it and hope for the best, they have a precise formula that they follow that sees them succeed time-after-time.
A formula that acts as their identity. It makes them recognisable to their customers, it shows consistency and dedication to quality and it keeps them in line with their goals.
And we've got the formula!
Let's talk Brand Style Guides...
They may sound impressive, but the power of this document lies in it's contents. This is your secret tool to creating a culture, an identity, a recognisable "face" for your business.
It's what the big brands have, and it's what your business needs.
Details of what we do...
Mood Board
A collection of images that sets the mood for your brand. It should at a glance invoke an emotion, paint a picture and show the personality behind your brand.
Colour Specifications
Selecting the perfect colours for your branding is harder than it sounds. Did you know there's a psychological connection to the colours we see and the feeling we associate with them?
Font Specification
Hands down our favourite part of the process is selecting the 3 fonts for your brand. We'll supply you with a collection of beautiful fonts that will work perfectly with your package.
Logo Design
The all important logo. The one shot you get to show people who you are, what you do and how freaking-awesome your brand is.
Logo Variations
One logo will not fit all purposes. This is why we create a collection of Logo Variations to be used on marketing materials & social media.
Style Guide
Once we've worked our magic and created your drool-worthy new brand, we'll package it up into a neat little file for you, complete with a Style Guide Document that tells you what should be used and when.
our super simple
Branding Process
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Initial Consultation
First of all we need to get to know the person behind the brand to make sure we're going to just love working together. We'll have a casual chat about what it is you do and what is it you're looking to achieve with our help.
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Questionnaire
Next we'll get you to fill in our super simple questionnaire to give us everything we need to provide the perfect branding solution and will guide us with your ideas and preferences the whole way through.
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Inspiration Brainstorm
This is the really, really fun part! We'll share a Pinterest board for you to go crazy with! This is your chance to show us what you love for colours, textures, logos, fonts & anything else that inspires you.
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Competitor Comparison
This is where we do some sneaky lurking of your high end competition to see what they're up to. What's working well, what's not doing so great and how we can make sure we're aligning ourselves with their standards.
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Design Development
This is the part we get all high-pitched kinda excited about. We're now ready to start working on your Brand Design using all the information we've gathered so far. This is where we'll work out all the finer details that will hopefully blow you away!
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Project Completion
WOOHOO... we're done!
By this point, you should have a complete Branding Strategy that you love and that best represents your brand and the image you want to put out there. We'll send you a link to everything you need to move forward as a fabulous brand!
Ready to build your brand?
Let us help you overshoot your goals in the right ways.
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